HomeSolutionAbout

The biggest acquisition channel for your brand is one you don't control.

Your products are being resold on peer-to-peer marketplaces. Your customers transact around you. REALIGN puts your brand back inside every secondhand transaction, turning resale into a growth channel.

FIRST SALEOWNER 2OWNER 3OWNER 4
"66% of consumers discovered a brand for the first time through resale."BCG × Vestiaire Collective, 2025
"Resale is growing 2–3× faster than firsthand fashion through 2027."McKinsey State of Fashion, 2026
"DPPs could double a fashion product's lifetime value."Bain & Company, 2025
"Two-thirds of brands entering resale cite customer acquisition as the key incentive."McKinsey State of Fashion, 2026

DPPS ARE A MULTI-YEAR INVESTMENT.

They are complex and expensive to implement. They are also the largest commercial opportunity in fashion this decade.

Some see it as compliance. We see it as a gift.

The industry's own reports tell the same story.

2×

DPPs could double a fashion product's lifetime value, but most brands still treat them as a compliance cost, not a commercial asset.

BAIN & COMPANY →
70%

of consumers value authentication and verification as the most important DPP feature. 66% say resale led them to discover a brand for the first time.

BCG × VESTIAIRE COLLECTIVE →
43%

of consumers who first discovered a brand through resale subsequently purchased firsthand items. Resale drives acquisition, not cannibalization.

MCKINSEY STATE OF FASHION →
46%

of resale discovery now happens outside resale-specific platforms: through social feeds, creators, and in-person browsing. Brand-controlled product data matters everywhere.

THREDUP RESALE REPORT →

Findings cited under nominative fair use. No partnership implied.

One integration to activate your whole catalog.

Connect REALIGN to your DPP infrastructure (any provider, any format) and activate your entire product line, including products already in circulation. No rebuild required.

Learn more →

Scale without operational overhead.

Scale your resale presence across platforms and geographies without inventory management. No third-party managing your warehouse or logistics. Your customers do the distribution, you capture the value.

Learn more →

Make resale a permanent acquisition channel.

Every time one of your products changes hands, it's a new acquisition opportunity. The more your products circulate, the wider your reach becomes.

Learn more →

Your secondhand market is already active. Make sure your brand is part of it.

Next: Solution