Your Customers Are Already Reselling.
But Do You Earn When They Do?
The REALIGN infrastructure connects Digital Product Passports to the resale ecosystem, so fashion brands capture value from every secondhand transaction for the first time.
A $350B+ Market Where Brands Capture Zero Value
Growing 2 to 3x faster than firsthand retail. Your brand's customers are already transacting in it.
No Revenue Share
- •Marketplaces earn take-rate revenue
- •Sellers capture margin
- •The brand that made the product gets nothing
No Image Protection
- •Brand identity relies on unverified, seller-reported text
- •Product specs and materials are guesswork
- •Authenticity is unconfirmed
No Customer Touchpoint
- •Consumer is actively making a purchase decision
- •Brand has no presence at that moment
- •No path back to the brand
This isn't just a sustainability challenge. It's a commercial one.
EU Regulation Is Building the Data Layer. The Question Is What Your Brand Does With It.
2027–2028 Deadline
Every textile item sold in the EU must carry a standardized digital product record.
Sunk Cost vs Asset
Most brands will implement DPPs to comply. Few will build anything on top of them.
Brands that act now will capture value from Day 1. Those that don't will have the data, and nothing to do with it.
Infrastructure That Turns DPP Compliance Into Resale Revenue
REALIGN sits between DPPs, brands, and resale marketplaces. We normalize product data across providers and route it into the resale ecosystem so that when a product changes hands, the brand is part of the transaction.
Revenue from resale, for the first time.
Your products are already being resold on Vinted, Depop, Vestiaire Collective, and dozens of other platforms. Every transaction generates value, but none of it flows back to you. REALIGN changes that.
Your customer, back in your ecosystem.
When someone lists or buys one of your products secondhand, that's a purchase decision happening outside your reach. REALIGN puts your brand at the center of that moment, with verified data, not advertising.
Every Cycle Strengthens The Next.
The flywheel starts with a single verified listing. What follows is automatic.
First verified listings appear on marketplace
Buyers discover verified listings
Buyers receive exactly what was described
Satisfied buyers drive sellers to adopt
More verified supply enters the marketplace
Buyer expectations shift toward verified as the standard
First verified listings appear on marketplace
Buyers discover verified listings
Buyers receive exactly what was described
Satisfied buyers drive sellers to adopt
More verified supply enters the marketplace
Buyer expectations shift toward verified as the standard
…and the cycle repeats
Every participant acts in their own interest. The system does the rest.
The Industry's Top Reports Say It: Resale Is a Commercial Channel, Not Just a Sustainability Initiative
DPPs could double a fashion product's lifetime value, but the vast majority of brands still treat them as a compliance cost, not a commercial asset.
of consumers value authentication and verification as the most important DPP feature. 66% say resale led them to discover or purchase a brand for the first time.
of consumers who first discovered a brand through resale subsequently purchased firsthand items, proving resale drives acquisition, not cannibalization.
Growth in brand resale programs since 2021. 42% of younger consumers have traded in items for store credit, signaling willingness to engage with brand-led resale.
Why This Requires Neutral Infrastructure
DPP Fragmentation
Brands use different DPP providers. No single marketplace can integrate with all of them individually.
REALIGN normalizes data across providers through one unified integration.
Incentive Alignment
Brands won't share data unless they capture value from resale. REALIGN creates the economic mechanism that makes cooperation profitable.
Neutral Independence
Brands avoid lock-in to a single resale channel. Marketplaces avoid managing 1-to-1 brand relationships. REALIGN connects both sides without lock-in.
Want to Learn More?
We're working with forward-thinking brands and marketplaces to bring DPP-enabled resale to market. If you're investing in DPP compliance and want to understand what that investment can generate beyond conformity, let's talk.