Your Customers Are Already Reselling.
The Only Question Is Whether You Earn When They Do.
The REALIGN infrastructure connects Digital Product Passports to the resale ecosystem — so fashion brands capture value from every secondhand transaction for the first time.
A $350B+ Market Where Brands Capture Zero Value
The global secondhand apparel market is projected to reach $350B+ by 2029, growing 2–3× faster than firsthand retail. Over 90% of resale transactions happen on peer-to-peer marketplaces — entirely outside brand ecosystems. Brands have no revenue share, no product data visibility, and no customer touchpoint at the moment of resale.
No Revenue Share
- •Marketplaces earn take-rate revenue
- •Sellers capture margin
- •The brand that made the product gets nothing
No Image Protection
- •Brand identity relies on unverified, seller-reported text
- •Product specs and materials are guesswork
- •Authenticity is unconfirmed
No Customer Touchpoint
- •Consumer is actively making a purchase decision
- •Brand has no presence at that moment
- •No path back to the brand
This isn't a sustainability gap but a commercial one.
EU Regulation Is Building the Data Layer. The Question Is What Your Brand Does With It.
2027–2028 Deadline
EU DPP mandates will require textile companies to embed standardized product data into every item sold. This creates the foundational data infrastructure for circularity.
Sunk Cost vs Asset
DPPs create a verified digital identity attached to every physical product across its lifecycle. Yet most brands see this merely as a sunk cost to satisfy regulators.
Brands that build resale infrastructure around their DPP data now will capture value from Day 1 of enforcement. Those that treat DPPs as compliance-only will have the data but no mechanism to monetize it.
Infrastructure That Turns DPP Compliance Into Resale Revenue
REALIGN sits between DPP providers, brands, and resale marketplaces. We normalize product data across providers — EON, Arianee, TrusTrace, Kezzler — and route it into the resale ecosystem so that when a product changes hands, the brand is part of the transaction.
Revenue from resale. Retention at the moment of purchase.
Revenue from resale events you currently lose entirely. Customer retention at the exact moment they're considering their next purchase. Visibility into how your products perform on the secondary market. No marketplace to build.
Verified inventory at scale. No brand deals required.
Verified, brand-authenticated product data flowing into your catalog — reducing disputes, improving buyer confidence, and increasing listing quality at scale. Better inventory without building brand relationships one by one.
Trust on both sides of the transaction.
Every product comes with verified origin, materials, and authenticity — data from the brand, not the seller. Buyers get confidence. Sellers get faster listings with fewer returns. Transparency that benefits everyone.
REALIGN does not issue Digital Product Passports or compete with resale marketplaces. We connect them. One integration across all major DPP providers. Neutral infrastructure — useful to all, locked to none.
The Industry's Top Reports Say It: Resale Is a Commercial Channel, Not Just a Sustainability Initiative
DPPs could double a fashion product's lifetime value — but the vast majority of brands still treat them as a compliance cost, not a commercial asset.
of consumers value authentication and verification as the most important DPP feature. 66% say resale led them to discover or purchase a brand for the first time.
of consumers who first discovered a brand through resale subsequently purchased firsthand items — proving resale drives acquisition, not cannibalization.
Growth in brand resale programs since 2021. 42% of younger consumers have traded in items for store credit — signaling willingness to engage with brand-led resale.
Why This Requires Neutral Infrastructure
DPP Fragmentation
Brands use different DPP providers. No single marketplace can integrate with all of them individually.
REALIGN normalizes data across EON, Arianee, TrusTrace, and Kezzler through one unified integration.
Incentive Alignment
Brands won't share data unless they capture value from resale. REALIGN creates the economic mechanism that makes cooperation profitable.
Neutral Independence
Brands avoid lock-in to a single resale channel. Marketplaces avoid managing 1-to-1 brand relationships. REALIGN connects both sides without lock-in.
Exploring How to Capture Value From Resale?
We're working with forward-thinking brands and marketplaces on our first pilots. If you're investing in DPP compliance and want to understand what that investment can generate beyond conformity — let's talk.